Alfred Sung, best known around the world for his Wedding Bridal Gowns and his line of perfumes, was born Sung Wang Moon, in Shanghai China on April 26^th, 1948. The name Sung Wang Moon means ‘a door in the cloud.’  After moving with his family, in his early life, to the British colony of Hong Kong, his father changed his name to Sung Alfred.

Always artistic in inclination, Sung Alfred’s father finally decided on sending him to Paris to study couture at the Chambre Syndicale de la Couture Parisienne where he learned the trade of design from the ground up, so to speak, cutting and sewing garments by hand.

Sung Alfred then spent a year at Parsons School of Design in New York and worked on Seventh Avenue. It was when Sung Alfred moved to Canada and opened his own boutique called Moon  that the Alfred Sung brand first started becoming very popular with the younger set. Rather than trying to impress fashion moguls at the runway, the Alfred Sung brand became associated with conservative designs that focused on flattering a woman’s particular body type. His designs were mainly stylish and chic creations for the business woman.

When he partnered with Joseph and Saul Mimran, forming the Monaco Group, the Alfred Sung brand became much more widely successful and he broadened his design work to include many other items such as sunglasses, luggage and wedding bridal gowns. The Alfred Sung brand was retailed up and down the east coast of America in stores bearing his name and in 1981 he was named one of the top new designers by Saks Fifth Ave. He was also hailed as Canada’s ‘King of Fashion,’ in Macleans, which is Canada’s News Magazine.

Today, Alfred Sung is still best known for his designs for wedding bridal gowns and his line of perfumes.

Daniel and Qiong Holyoak