Two female models were hired on Saturday 13th March to promote our wedding shop in Harlow. They were firstly dressed in wedding dresses which they wore around the town centre whilst handing out leaflets, we had attached nets with a few sugared almonds in to each leaflet.

As the models walked around the Harvey centre in Harlow where our shop is based, it was a delight to see the shopper’s reactions to them. Little girls were tugging their mum or dads clothes to get their attention whilst pointing to the models and calling them princesses. People walked past smiling and telling the models the dresses they wore were beautiful and made them look stunning.

One of the models changed after a couple of hours into one of our beautiful prom dresses which caught the eyes of many teenage girls who have their prom in mind. Amusing comments were also made from some male shoppers in particular when a lady showed interest by asking where the shop was, her husband said “oh yer who you marrying this time”? Other men could be seen trying to pull their girlfriends in another direction through possible fear of an expected proposal.

Many elderly people sat down watching the models and told them how lovely the dresses looked. Throughout the models time giving out the leaflets the impressions on people’s faces was a pleasant smile, something unique and appealing to the eye was happening on their normal shopping trip.
People could see from these models that it isn’t just wedding and prom dresses that are available in our shop but also stunning accessories to match any of the dresses for any special occasion, from colour matching tiaras and jewellery to beautiful diamante sandals and shoes.

We had many shoppers coming into our wedding shop in Harlow carrying the leaflets with them; we felt this had been a successful promotion as the shoppers who came in were very impressed by the variety, shape, style and colour of the dresses and the vast choice of shoes and accessories.